• Affiliate Marketing for Bloggers 101: Getting Started with Networks

    How the hell do you even get started in affiliate marketing?

    Let’s get back to the basics, kids, and start from there.

    First thing’s first: You’ll need to join some networks.

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  • Tunnel Vision Hurts You in the Affiliate Space

    When I work with wedding bloggers, I often hear “I want to work with wedding-related companies and well-known retailers who sell wedding stuff.” Honey, of course you do. That’s obvious. But you might also want to work with sports memorabilia retailerssteak suppliers and meal delivery services. Why? Because they’ll still be relevant to your audience: 

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  • Why You Should Always Read Program Terms

    While I don’t claim to be old hat at affiliate marketing, I do feel as though I know my fair share about it. I always read the T’s & C’s for programs, because I’ve seen some funky things (like not being able to use images from a merchant’s site or not being allowed to post about the merchant on social unless it leads back to my blog). But this is the first time I have seen an affiliate marketing program require exclusivity among its affiliates. And the whole concept has my head spinning.

     

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  • Cookie Length: More Important than Commission?

    The one figure I most often hear bloggers talk about — whether they’re stoked or balking — is commission. And why not? It’s important to know how much scratch you’re going to earn when you’re able to make a conversion. And of course, the bigger the better, right?

    But cookie length is important too, maybe even more important. And it’s an oft-overlooked metric that plays a huge role in earning you that hard-earned commish in the first place. Especially for wedding and some lifestyle bloggers, knowing the cookie length you’re working with is integral to deciding which merchants to promote.

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  • ThinkTank is Over. Now What?

    You’ve had your 1:1 meetings. You lost your voice from all the networking. You’re tired, maybe a little hungover and full of ideas. You’ve got a stack of business cards to sort through, a list of merchants you met with and tons of new blogger friends. You learned about a few new aspects to working with ShareASale, like reports you didn’t know existed or ways to optimize your blog for better monetization.

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  • Managing your Affiliate Marketing Expectations as a Newbie

    People all too often hear “passive income” and they’re all “Hellz yeah! Sign me up, bro!” without considering what it means, what’s entailed and what can result. Because passive income = sippin’ on some piña coladas and getting a sick tan while the skrilla racks up, right?

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  • 10 Tips to Prepare You for ThinkTank

    ThinkTank has played a huge role in my affiliate marketing life — the Denver show in 2013 was my inaugural event, and it’s where I met the people who have been integral to my success in the industry. (More about that here.) That first ThinkTank was also my very first foray into any conference having to do with affiliate marketing … and look at what I’ve done in the time since! I’ve spoken at four Affiliate Summits and will be speaking at Performance Marketing Summit the day ThinkTank kicks off. Not too shabby, eh? 

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  • Advertising, Blogs and What It’s Worth

    And while it can get frustrating fielding PR pitch after PR pitch (and responding with our media kit), there is nothing that grinds my gears nearly as much as a company inquiring about sponsored posts only to turn around and ask that we give them the post at a fraction of what our price is. This is especially infuriating working with a blog such as The Broke-Ass Bride, which has been around since 2008 and has earned its stripes in Blogland. There has been quite literal blood, sweat and tears poured into the work to get BAB where it’s at over the last eight years, and that work is worth something.

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  • Smack in the Face: Commission Decreases and Program Pauses

    Recently, Target announced that they’re pausing their registry programs and a collective sigh of frustration was heard across Wedding Blog Land. It’s still Engagement Season and now is the time when we start promoting registry programs super hardcore — because now is when newly engaged couples start building their registries. It’s kind of a #duh,

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