• What To Do When You Get Radio Silence from Affiliate Managers

    It’s frustrating as hell. You’ve emailed at least a couple of times trying to pry an answer out of your affiliate manager, only to be met with total radio silence. You’re not really sure how to proceed, and in the meantime you’ve been racking up mad clicks and conversions for their merchant. You’re starting to feel like just another cog in the wheel, and it’s a pretty shitty way to feel. 

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  • Why You Should Always Read Program Terms

    While I don’t claim to be old hat at affiliate marketing, I do feel as though I know my fair share about it. I always read the T’s & C’s for programs, because I’ve seen some funky things (like not being able to use images from a merchant’s site or not being allowed to post about the merchant on social unless it leads back to my blog). But this is the first time I have seen an affiliate marketing program require exclusivity among its affiliates. And the whole concept has my head spinning.

     

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  • Smack in the Face: Commission Decreases and Program Pauses

    Recently, Target announced that they’re pausing their registry programs and a collective sigh of frustration was heard across Wedding Blog Land. It’s still Engagement Season and now is the time when we start promoting registry programs super hardcore — because now is when newly engaged couples start building their registries. It’s kind of a #duh,

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  • The $10 “Sponsored Post”

    AMs and merchants, let’s chat. We, as bloggers, know you mean well. And really, it never hurts to try to incentivize. We get that. But here’s the thing: Wedding bloggers are very protective of their content, and guard that valuable real estate for all its worth. And by worth, I mean a helluva lot more

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  • Know Your Shizz

    One of the harder things when you’re getting started in affiliate marketing is keeping your shit straight — and by your shit, I mean the terminology. It’s all affiliate marketing, but who is the affiliate? And who is the advertiser? And what in the what is a PPC (or is it PCP)? So, yeah. Let’s

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  • Totes BFFs: Your Affiliate Manager Should Be Your Homie

    Friends do things for each other. And there’s no one that can / will do more for you and your blog in performance marketing than your affiliate manager. If you’re having trouble with a link, it’ll be your AM that helps you figure out what the issue is. If you have a question about a

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  • The Big D: Declined isn’t the Final Word

    Yeah, sucks, doesn’t it? I got you. I’ve been there. Getting that email with a big fat “Your application has been DECLINED” … and yes, normally in all caps, just to make you feel worse than you already do. Jerks. But are they? Maybe … maybe not. Merchants get tons of applications into their programs

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