• Managing your Affiliate Marketing Expectations as a Newbie

    People all too often hear “passive income” and they’re all “Hellz yeah! Sign me up, bro!” without considering what it means, what’s entailed and what can result. Because passive income = sippin’ on some piƱa coladas and getting a sick tan while the skrilla racks up, right?

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  • How to Prepare for 1:1 Meetings with Merchants and OPMs

    One of the biggest benefits of ShareASale ThinkTank is being able to schedule one-on-one time with your current or prospective merchants and OPMs (that’s Outsourced Program Managers). Sure, you might email back and forth with them throughout the year, but it’s not very often you’ll get to sit down and have legit face time carved out to go over how you can be of benefit to one another, so it’s my recommendation that you take full advantage of this opportunity. And if you’re doing this as a total n00b, these meetings have the potential to open a whole new world of possibilities (trust me). However, since the meetings are a bit short — most are going to run about 15 minutes — you’re going to want to come locked and loaded to get biz done. Oh, and don’t forget to grab your free downloadable spreadsheet to help you keep track of your meetings (available at bottom of post).

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  • 10 Tips to Prepare You for ThinkTank

    ThinkTank has played a huge role in my affiliate marketing life — the Denver show in 2013 was my inaugural event, and it’s where I met the people who have been integral to my success in the industry. (More about that here.) That first ThinkTank was also my very first foray into any conference having to do with affiliate marketing … and look at what I’ve done in the time since! I’ve spoken at four Affiliate Summits and will be speaking at Performance Marketing Summit the day ThinkTank kicks off. Not too shabby, eh? 

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  • How to Keep Your Affiliate Recruitment Emails Out of the Trash

    With hundreds, if not thousands, of emails coming through our inboxes every day, bloggers are already facing inbox fatigue. It’s essential to be efficient, succinct and detailed in your pitch, but do so in a personalized fashion. If you’re trying to holler at us wedding bloggers, specifically, that definitely takes a delicate touch … we’re special snowflakes, after all. Remember: You’re reaching out to pitch us, so make it good. Make it worth it. Make us want what you have to offer.

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  • Advertising, Blogs and What It’s Worth

    And while it can get frustrating fielding PR pitch after PR pitch (and responding with our media kit), there is nothing that grinds my gears nearly as much as a company inquiring about sponsored posts only to turn around and ask that we give them the post at a fraction of what our price is. This is especially infuriating working with a blog such as The Broke-Ass Bride, which has been around since 2008 and has earned its stripes in Blogland. There has been quite literal blood, sweat and tears poured into the work to get BAB where it’s at over the last eight years, and that work is worth something.

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  • Headed to ThinkTank? Start the Party Early at Performance Marketing Summit!

    It’s nary a secret that ShareASale is my favorite network among the affiliate networks out there. The tools are a blogger’s dream — from the deep-linking Product Discovery bookmarklet to the widget-y Product Showcase to the consultant’s idyllic two-tier and referral links — and the interface and reporting are super idiot-proof. Not to mention the SAS team is uber responsive with pretty much any question I have — and those tend to be many. 

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  • Can’t Keep Track of Your Programs? I Got You, Boo.

    Once you really get started in affiliate marketing, it’s easy to rack up a ton of programs and lose track of which network who is in and what’s the affiliate manager’s name again? Trust me, I get it … I sooo get it. With The Broke-Ass Bride being in over 200 merchant programs across at

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  • Merchant Spotlight: Henkaa

    Merchant: Henkaa Category: Bridesmaids, Guest Attire Affiliate Manager / OPM: Affiliate Manager Network: ShareASale About the program: Henkaa was founded in 2009 by current CEO Joanna Duong-Chang who combined her want for fashion-forward frocks with her economically-sensible principles. The dresses, called convertible or infinity dresses, can be worn a variety of ways — or as

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  • Smack in the Face: Commission Decreases and Program Pauses

    Recently, Target announced that they’re pausing their registry programs and a collective sigh of frustration was heard across Wedding Blog Land. It’s still Engagement Season and now is the time when we start promoting registry programs super hardcore — because now is when newly engaged couples start building their registries. It’s kind of a #duh,

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