• Affiliate Marketing for Bloggers 101: Getting Started with Networks

    How the hell do you even get started in affiliate marketing?

    Let’s get back to the basics, kids, and start from there.

    First thing’s first: You’ll need to join some networks.

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  • Tunnel Vision Hurts You in the Affiliate Space

    When I work with wedding bloggers, I often hear “I want to work with wedding-related companies and well-known retailers who sell wedding stuff.” Honey, of course you do. That’s obvious. But you might also want to work with sports memorabilia retailerssteak suppliers and meal delivery services. Why? Because they’ll still be relevant to your audience: 

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  • What To Do When You Get Radio Silence from Affiliate Managers

    It’s frustrating as hell. You’ve emailed at least a couple of times trying to pry an answer out of your affiliate manager, only to be met with total radio silence. You’re not really sure how to proceed, and in the meantime you’ve been racking up mad clicks and conversions for their merchant. You’re starting to feel like just another cog in the wheel, and it’s a pretty shitty way to feel. 

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  • Why You Should Always Read Program Terms

    While I don’t claim to be old hat at affiliate marketing, I do feel as though I know my fair share about it. I always read the T’s & C’s for programs, because I’ve seen some funky things (like not being able to use images from a merchant’s site or not being allowed to post about the merchant on social unless it leads back to my blog). But this is the first time I have seen an affiliate marketing program require exclusivity among its affiliates. And the whole concept has my head spinning.

     

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  • Cookie Length: More Important than Commission?

    The one figure I most often hear bloggers talk about — whether they’re stoked or balking — is commission. And why not? It’s important to know how much scratch you’re going to earn when you’re able to make a conversion. And of course, the bigger the better, right?

    But cookie length is important too, maybe even more important. And it’s an oft-overlooked metric that plays a huge role in earning you that hard-earned commish in the first place. Especially for wedding and some lifestyle bloggers, knowing the cookie length you’re working with is integral to deciding which merchants to promote.

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  • Frequently Asked Blogger Questions About Affiliate Marketing

    I work with a number of bloggers, mostly in the wedding space, who are just starting to get their feet wet in affiliate marketing. And they have questions. Lots of ’em. Which, I totally get because it wasn’t that long ago that I had all the same damn questions. Hell, I still have questions and ask them of my AMs or friends in the industry without abandon. So, I thought I’d answer a few of these FAQs for you, because it’s better to know than not know, right?

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  • ThinkTank is Over. Now What?

    You’ve had your 1:1 meetings. You lost your voice from all the networking. You’re tired, maybe a little hungover and full of ideas. You’ve got a stack of business cards to sort through, a list of merchants you met with and tons of new blogger friends. You learned about a few new aspects to working with ShareASale, like reports you didn’t know existed or ways to optimize your blog for better monetization.

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  • Managing your Affiliate Marketing Expectations as a Newbie

    People all too often hear “passive income” and they’re all “Hellz yeah! Sign me up, bro!” without considering what it means, what’s entailed and what can result. Because passive income = sippin’ on some piña coladas and getting a sick tan while the skrilla racks up, right?

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  • How to Prepare for 1:1 Meetings with Merchants and OPMs

    One of the biggest benefits of ShareASale ThinkTank is being able to schedule one-on-one time with your current or prospective merchants and OPMs (that’s Outsourced Program Managers). Sure, you might email back and forth with them throughout the year, but it’s not very often you’ll get to sit down and have legit face time carved out to go over how you can be of benefit to one another, so it’s my recommendation that you take full advantage of this opportunity. And if you’re doing this as a total n00b, these meetings have the potential to open a whole new world of possibilities (trust me). However, since the meetings are a bit short — most are going to run about 15 minutes — you’re going to want to come locked and loaded to get biz done. Oh, and don’t forget to grab your free downloadable spreadsheet to help you keep track of your meetings (available at bottom of post).

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