I could not be more excited for ShareASale ThinkTank this year -- Brian & Co., please don't ever make us go a year without again, mmmkay?
It's nary a secret that ShareASale is my favorite network among the affiliate networks out there. The tools are a blogger's dream -- from the deep-linking Product Discovery bookmarklet to the widget-y Product Showcase to the consultant's idyllic two-tier and referral links -- and the interface and reporting are super idiot-proof. Not to mention the SAS team is uber responsive with pretty much any question I have -- and those tend to be many.
ThinkTank in Denver in 2013 was my first huge introduction to affiliate marketing, and is what I credit with helping me on the path I've been merrily trotting down ever since. The Broke-Ass Bride had been dabbling in affiliate marketing for a bit -- we had accounts in CJ and ShareASale, but didn't really know what the hell we were doing with them. Dana met Brian Littleton at a BlogHer event, which paved the way for us to attend our first ThinkTank. That ThinkTank begat our first Affiliate Summit (ASW14), and I've attended every Affiliate Summit since while also being a part of the speaker faculty. It was at that first ThinkTank where I met Greg Hoffman of Apogee (who has been integral in my rise in the industry), Mike Nunez of Affiliate Manager, much of the team from Acceleration Partners, Missy Ward of Affiliate Summit, Roger and Randy from Snow Consulting and so many more industry stalwarts who I can now confidently call my friends.
When the announcement for this year's ThinkTank dropped -- while I was attending ASW16 in Las Vegas -- I was equal parts stoked and bummed. See, I had just found out that #babything was a thing, and I had no clue as of yet what that meant for travel between then and August. But I also had friends at ASW who had never attended ThinkTank, so I was thrilled to be able to introduce them to the ShareASale team and talk up the benefits of attending the conference. And, as luck would have it, the mid-May dates fall safely within my OK'd travel dates, so I'm in like Flint, too!
Compounded with the awesomeness of ThinkTank this year will be Performance Marketing Summit, a one-day digital marketing conference put on by the brains behind Affiliate Summit. Held at the InterContinental Chicago Magnificent Mile on the same day -- but prior to -- the kickoff for ThinkTank, PMS is limited to 100 attendees and will include networking opportunities and 18-minute educational sessions covering a huge swathe of topics related to affiliate and digital marketing and ...
I'll be the speaker for one of those sessions!
In an effort to step outside my Affiliate Summit-only speaking appearances (but stay within the family), I submitted my proposal to helm a sesh at PMS and much to my delight, I was accepted! And I'm pretty thrilled, too, since I'll be missing my first Affiliate Summit since my inauguration -- so I feel as though this will make up for it.
My session, "Risks, Rewards and Advantages of Niche Blogs" will cover, well, just that. I'll talk about the benefits and challenges of working with niche blogs, as well as the upsides of being just such a blog -- and some of the strategies I've used to help The Broke-Ass Bride succeed as a small, niche fish in a big ol' blog pond.
So, if you're going to be in Chicago for ThinkTank, why don't we get the party started a little early and you can join me and plenty of other awesome badasses at Performance Marketing Summit (registration is only $59 until April 15) on May 15.